MUMBAI: The International Cricket Council (ICC) on Thursday announced a five-year global partnership deal with beverage manufacturer Coca-Cola Company.The partnership will see Coca-Cola’s brands becoming exclusive non-alcoholic beverage partners of the ICC until 2023.The five-year agreement includes all ICC events around the world including the ICC Men’s Cricket World Cup 2019 in England and Wales, the ICC men’s and women’s T20 World Cups in Australia in 2020, the ICC Women’s World Cup 2021 in New Zealand and the ICC Men’s Cricket World Cup in India in 2023 amongst other global tournaments. ICC has signed similar partnerships with alcobev brands, Royal Stag and Bira 91.The deal with Coca Cola will strategically align both the ICC and The Coca-Cola Company for the long-term by combining the strength of The Coca-Cola Company’s diversified portfolio of over 500 brands as well as worldwide reach with ICC’s ambition to expand the sport’s footprint globally.David Richardson, CEO, ICC, said, “It is our pleasure to welcome Coca-Cola on board as an ICC partner for the next five years... the popularity of the three formats with pinnacle global events in each makes this an exciting time for major brands to be associated with our sport.”T Krishnakumar, President, Coca-Cola India and South West Asia, added, “Cricket is a global sport and a passion shared by more than a billion people across gender, generations and cultures. In-line with our long history of partnering with major sporting events globally, our strategic partnership with ICC, reinforces our long-standing commitment to refresh sports fans and enhance their entertainment experience.”The Coca-Cola Company has an eight-decade long association with Olympics, four decades with the FIFA and nearly 25 years with World Cup Rugby.
from Economic Times http://bit.ly/2DKXo4e
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Thursday, January 31, 2019
ICC ropes in Coca-Cola as official sponsor
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Orai is a city and a municipal board in Jalaun district in the Indian state of Uttar Pradesh. It is the district headquarters for Jalaun District
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