Python, digital marketing, and web development popular among students: Survey

Bengaluru: To land lucrative jobs and fit in among a drastically changing work environment, 26% of students enrolled for programming with Python training, 23% for digital marketing, and 22% on learning web development, finds a new survey.Internshala Trainings, the e-learning arm of Internshala, has brought out a report highlighting the major skills that Indian students learned in 2020, preparing themselves for the career opportunities of 2021. The survey finds that ethical hacking and machine learning training were also popular among students with 15% and 14% enrolments respectively. As the demand for transferable skills that can be remotely applied is growing, tech-based courses and digital marketing training dominated the learning realm. Digital marketing and web & mobile app development were the top profiles among employers hiring remote interns and entry-level employees with 39% and 16% share in the total internship/job postings respectively. More than 1 lakh internships and jobs were posted for content writing, social media marketing, and search engine optimisation (SEO) in the field of digital marketing. The average package for freshers skilled in web development, mobile app development, full-stack development, and software development was Rs. 4 lakh PA and the highest was Rs. 13 lakh PA on Internshala’s fresher jobs platform. According to the report, more than 1.2 lakh students mentioned Python as a major skill in their resume while applying for internship and job opportunities. The survey also finds that out of the total enrolments in online skill-based courses, 66% came from engineering (B.Tech, BE, BCA, and MCA) students which highlights that STEM students are exploring new career possibilities in non-technical fields as well. “Online training helps learners explore new fields and gain technologically advanced skills that allow them to secure employment in the rising remote-work culture, right from the comfort of their home. Owing to learners’ inclination towards tech-based courses, Internshala Trainings has introduced a slew of new trainings including cloud computing with AWS, R programming, Git and GitHub, and tableau,” Sarvesh Agrawal, founder and CEO of Internshala, told ET. “To extend employment support to those who lost their jobs during the pandemic and those willing to validate their skills with work experience, we also started a dedicated placement preparation programme, to provide access to curated internships and jobs, and highlight the top performers of the trainings in their internship and job applications on Internshala,” he added.

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