College students engineering content bloom

Mumbai: Inspired by content creators in the West, nine students of premier engineering college BITS Pilani have found popularity as YouTubers, gaining anywhere between 1,500 and 150,000 subscribers and drawing income through ad revenue. While there have been one or two prominent YouTubers from the Indian Institutes of Technology earlier, never have so many creators tumbled out of a leading engineering college at the same time. These You-Tubers are creating content for fellow students and their channels are dedicated to diverse subjects such as coding, dancing, trekking, entrance test prep, college life and productivity.Not just that, they have also attracted brands like Udemy and Unacademy for content collaborations. Seven of these YouTubers are from BITS’ Goa campus and have recently formed a WhatsApp group to discuss how to get better at the content game. Leading the pack is 22-year-old Mehul Mohan, final year student who creates content to help people learn coding online.80277851Mohan’s YouTube channel “codedamn” has over 141,000 subscribers and fetches an average of $800-$1,000 in monthly ad revenue in addition to weekly sponsorship queries. His success as a You-Tuber inspired fellow BITSian Harish Uthayakumar to create content on college life. Just as the 20-year-old’s idea took off, the Covid-19 pandemic rained on his parade as educational institutions shut around the country. “Then I started making content around side hustles and freelancing projects for college grads in order to democratise the exposure we get for students from tier 2,3 colleges,” the third-year student from Nashik said. His channel, Curious Harish, has close to 90,000 subscribers now.On the other end of the spectrum, 20-year-old Moksh Bainsla — aka Red Shirt Guy — has a dancing-focused channel where he posts freestyle dancing clips and tutorials for his over 76,000 subscribers. Ishan Sharma, 19, creates educational content for his 37,000 subscribers-strong eponymous channel, which he created primarily to better his communication skills and overcome a fear of public speaking. Ambuj Saxena from the Pilani campus has 16,000-odd subscribers tuning in to Success Infinity [BITS P], catering to engineering-entrance-test-related content.Following in their footsteps, Yatharth Gairola (again from the Pilani campus), Somrat Dutta, Devansh Dixit, and Noah Martins have also started their own YouTube channels focused on varied educational and entertainment themes. “It’s not exactly that BITS creates content creators but it definitely attracts them,” says Martins, 20, from Goa, pointing out that Mohan and Bainsla had been YouTubing much before they got into BITS.

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